Week 1: Commercial Editing Fundamentals
Brand films, promos, testimonial edits, case study breakdowns (e.g. Bosch, Knest, Mitsubishi)
Week 2: Structure & Pacing
From brand brief to edit, intro-body-CTA structure, pacing for various sectors
Week 3: Interview & VO Editing
Cleaning interviews, audio sync, clarity in voiceovers
Week 4: Graphics & Typography
Lower thirds, icon animation, branding consistency
Week 5: Color & Sound Finishing
Brand color matching, audio mastering, final polish
Week 6: Final Project
Edit a short brand film or commercial